{"id":358,"date":"2026-05-01T13:45:42","date_gmt":"2026-05-01T13:45:42","guid":{"rendered":"https:\/\/sdwski.com\/?post_type=project&p=358"},"modified":"2026-10-13T09:30:17","modified_gmt":"2026-10-13T09:30:17","slug":"new-klaipeda","status":"publish","type":"project","link":"https:\/\/sdwski.com\/en\/post\/work\/new-klaipeda","title":{"rendered":"

Logo for the “New Klaipėda” Telegram channel (concept)<\/p>\n"},"content":{"rendered":"

Logo redesign for a city news channel on Telegram.<\/strong> This is a self-initiated concept, proposed independently during a community discussion about changing the channel's logo. It was not adopted by the channel's administration.<\/strong><\/p>

The project's objective was to rethink the visual identity of NOVAYA KLAIPEDA while retaining the brand's main symbol: a sailing ship reflecting Klaipėda's maritime character.<\/p>

\n
\n

The original logo featured a detailed illustration of a sailing ship with carefully rendered sails, hull, and sea waves. It created a striking image, but the abundance of detail limited the logo's versatility at small sizes and across different media.<\/p>\n<\/div>\n\n\n\n

\n
\"\"
Нынешний логотип телеграм-канала “Новая Клайпеда”<\/figcaption><\/figure>\n<\/div>\n<\/div>

In the updated version, the ship was rendered in a clean, minimalist linear style. Simplifying the graphics made the composition cleaner while preserving its core concept and recognizable maritime symbolism:<\/p>

\"\"<\/figure>

The second key change was the typography. The name NOVAYA KLAIPEDA was given greater prominence through a large, bold typeface. The descriptor CITY NEWS CHANNEL complements the composition and defines the project's focus.<\/p>

The color palette retained the combination of blue and white but became more restrained. Replacing complex lighting effects and decorative gradients with minimalist graphics creates a foundation for consistent use of the brand across digital and physical media.<\/p>

The redesign marks a transition from an illustrative emblem to a more versatile graphic symbol. The new version is designed for use in editorial materials, social media, mobile interfaces, office signage, and branded merchandise.<\/p>

\"\"
Brand identity and branded materials
A visualization of how the logo and brand colors are used across various items: mugs, planners, pens, badge lanyards, clothing, bags, and other promotional merchandise (Chat GPT)<\/figcaption><\/figure>

NOVAYA KLAIPEDA. <\/strong>
City news with a maritime character.<\/strong><\/p>

\"\"
Visualization of the office's exterior signage.
Concept for an illuminated outdoor sign mounted on the building facade next to the office entrance.
Short caption: Concept for the NOVAYA KLAIPEDA office entrance and exterior signage (Chat GPT)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Редизайн логотипа городского новостного канала в Telegram. Это инициативная концепция: предложена по собственному желанию в ходе обсуждения смены логотипа в сообществе канала. Администрацией канала не принята. Задачей проекта стало переосмысление визуальной идентичности NOVAYA KLAIPEDA с сохранением главного символа бренда: парусного корабля, отражающего морской характер Клайпеды. В первоначальной версии основу логотипа составляла детализированная иллюстрация парусника с […]<\/p>\n","protected":false},"featured_media":390,"menu_order":0,"template":"","meta":{"plinth_client":"\u041d\u043e\u0432\u0430\u044f \u041a\u043b\u0430\u0439\u043f\u0435\u0434\u0430 (telegram-\u043a\u0430\u043d\u0430\u043b)","plinth_year":"2026","plinth_lang":"English","plinth_timeline":"3 \u0434\u043d\u044f","plinth_video":"https:\/\/sdwski.com\/files\/klaipeda.mp4","plinth_poster":"","plinth_url":"","plinth_support":"","plinth_budget":""},"project_type":[],"class_list":["post-358","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/sdwski.com\/en\/wp-json\/wp\/v2\/project\/358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdwski.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/sdwski.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdwski.com\/en\/wp-json\/wp\/v2\/media\/390"}],"wp:attachment":[{"href":"https:\/\/sdwski.com\/en\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/sdwski.com\/en\/wp-json\/wp\/v2\/project_type?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}